This session will explore how sustainability is driving better business outcomes, from stronger campaign effectiveness to measurable commercial growth.
Drawing on insights and trends from four years of the Campaign Ad Net Zero Awards, to celebrate the launch of the fifth Campaign Ad Net Zero Awards to the very beginning before. In this session Matt Bourn, Director of Communications at the Advertising Association, will unpack what the most awarded work from the Campaign Ad Net Zero Awards has in common. He will highlight the key principles behind campaigns that deliver both impact and performance, from rigorous measurement to scalable solutions, and show how sustainability is becoming a core driver of competitive advantage.
Sebastian Munden will join for a panel discussion to share his perspective on the future of sustainable advertising, as well as what to expect from this year’s Ad Net Zero Awards – including what judges are looking for and how to position work to win.
Ultimately, this session will demonstrate that the best work delivers both commercial success and sustainable impact.
